The Loran Group

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SEO Trends Towards Users

Search Engine Optimization Design
The past few years has seen Google and other prominent search engines take a stand in support of providing higher ranking to those businesses who create the best user experience for their customers on the web. Algorithm changes such as Google’s Penguin and Panda  have made it counterproductive to try to “game the system and have made businesses adopt more consumer-centric strategies in their SEO efforts. Recent trends in Google’s algorithm have demonstrated a continuation of this theme, making it more important than ever to adopt a consumer-driven SEO strategy.

One of the most prominent ways this theme is demonstrated is through Google’s recent deployment of “mobile-friendly” and “slow” tags on search results. Now, when you search from your smart phone, websites that have been optimized for viewing on a smartphone are marked as such, making it clear to users that the search result will be convenient to browse on their device. On the flip side, websites that are deemed by Google as being too slow to load are marked as “slow,” deterring would-be from visiting your website.

Google’s Penguin and Panda updates taught us that a professional, user-centric approach to SEO will always preform better than shady, black hat methods. Today, Google is pushing the envelope further, making it all the more important to have an excellent user experience on your website. Is your website optimized in a manner that takes advantages of these new steps Google is taking?

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Client Testimonials

After doing a Directory Review with The Loran Group we had locations with up to 170 errors showing up across all directories.  Within a few days of signing up with The Loran Group's Directory Listing Management we had all errors across all directories correct and suppressed dozens of listings that had incorrect information.  This is a great help and will do wonders for our SEO efforts!  Thanks!

Smart Auto - Knoxville, TN

Recent Work

Auto Bank of Texas

200 Prosperity Drive, Suite 220, Knoxville, TN 37923