SEO Trends Towards Users
The past few years has seen Google and other prominent search engines take a stand in support of providing higher ranking to those businesses who create the best user experience for their customers on the web. Algorithm changes such as Google’s Penguin and Panda have made it counterproductive to try to “game the system and have made businesses adopt more consumer-centric strategies in their SEO efforts. Recent trends in Google’s algorithm have demonstrated a continuation of this theme, making it more important than ever to adopt a consumer-driven SEO strategy.
One of the most prominent ways this theme is demonstrated is through Google’s recent deployment of “mobile-friendly” and “slow” tags on search results. Now, when you search from your smart phone, websites that have been optimized for viewing on a smartphone are marked as such, making it clear to users that the search result will be convenient to browse on their device. On the flip side, websites that are deemed by Google as being too slow to load are marked as “slow,” deterring would-be from visiting your website.
Google’s Penguin and Panda updates taught us that a professional, user-centric approach to SEO will always preform better than shady, black hat methods. Today, Google is pushing the envelope further, making it all the more important to have an excellent user experience on your website. Is your website optimized in a manner that takes advantages of these new steps Google is taking?